Promoting Your Chapter or Special Interest Group

by | Sep 28, 2025 | articles

The Resources for Chapters and SIGs page on the ICG website (https://costume.org/wp/resources-for-chapters-and-sigs/) provides resources to help ICG Chapters and Special Interest Groups (SIGs)  get started, run their organization, and connect with new members and their communities.

Public RelationsPromoting your Chapter or SIG is important to attract new members, let people know about your activities, and gain support in your local or interest community. The Resources page includes a section on public relations tips, and templates that your Chapter or SIG can customize for the most common kinds of collateral.

With thousands of organizations vying for media attention, how can you make your chapter or SIG stand out from the rest? You can’t control the message the media will craft for your group, but generating “endorsement” by the media creates more credibility and can be a positive factor. The Public Relations Tips & Media Guide page (https://costume.org/wp/resources-for-chapters-and-sigs/public-relations-tips-media-guide/) provides a wealth of proven ideas and techniques for promoting your group. Here is an outline of the topics covered in the Guide.

  • Introduction
  • What does a Basic Public Relations Plan Look Like?
  • Public Relations Tools for Your Plan
  • Scheduling Your Media Campaign
  • Designing Print Collateral
  • Media Samples
  • Using Social Media

Chapters and SIGs can also get ideas by looking at the Public Relations Page for the ICG. (https://costume.org/wp/public-relations/). This page includes links to the ICG Press Kit, and the ICG Press Contacts pages. It also includes links to collateral designed for the ICG. Your chapter or SIG can use them as inspiration, or directly adapt the ICG collateral for your purpose.

How does your chapter or SIG promote itself in your community? If your chapter or SIG has made use of material in the Public Relations Tips & Media Guide, please share your experience with the ICG community. If you have additional tips or topics that have worked for your group, please share them too!

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